Effective

marketing

A competent marketing strategy is the way to a company's success

Marketing strategy

Having a good marketing strategy will allow your business to grow faster and your team to create an emotional connection with it.

A marketing strategy reveals your competitive advantages. It identifies the most effective promotion channels. Calculates resources and budgets for integrated marketing for a significant period of time. Shows how to develop a company, brand, and product.

Objectives

A competent marketing strategy helps to solve the following tasks:
  • Increase brand presence in the market;
  • Increase profits;
  • Increase competitiveness.

Development of a marketing strategy

A marketing strategy helps to determine the direction of business development and understand what actions need to be taken to achieve the goals.

Marketing strategy

Having a good marketing strategy will allow your business to grow faster and your team to create an emotional connection with it.

A marketing strategy reveals your competitive advantages. It identifies the most effective promotion channels. Calculates resources and budgets for integrated marketing for a significant period of time. Shows how to develop a company, brand, and product.

Objectives

A competent marketing strategy helps to solve the following tasks:
  • Increase brand presence in the market;
  • Increase profits;
  • Increase competitiveness.

Development of a marketing strategy

A marketing strategy helps to determine the direction of business development and understand what actions need to be taken to achieve the goals.

STAGES CREATION OF A MARKETING STRATEGY

  • 1

  • 2

  • 3

  • 4

  • 5

  • 6

  • Step 1

    MARKET ANALYSIS

    Determine how profitable your chosen direction is. Analyze the demand for the product/good/service. The task at this stage is to answer a number of questions, the most important of which are: 1. Does the potential audience have an interest in your product, are they looking for a similar product on the Internet; 2. What are the characteristics of such demand (seasonality, region, etc.).

  • Step 2

    SEGMENTATION

    Segmentation is the division of a market into segments. The logic of segmentation is based on the premise that even the most innovative and best product may not be needed by all potential consumers.

  • Step 3

    COMPETITOR ANALYSIS

    By identifying the strengths and weaknesses of your competitors at the strategy stage, you can enter the market more successfully. While competitors are looking for ways to improve their business, you have already taken into account their mistakes and avoided them.

  • Step 4

    GOAL SETTING

    Every entrepreneur has a big goal that they are working towards. Of course, at the very first stages, you need to understand how to achieve a certain result. A marketing strategy involves setting small goals that gradually lead to one global goal.

  • Step 5

    POSITIONING

    Brand positioning is the formation of a strategically balanced image in the mind of the audience that best reflects the key features and competitive advantages of the brand. The position of the brand must be clearly formulated and unwavering. The main goal of positioning is to differentiate yourself from competitors and strengthen your own positions.

  • Step 6

    RESOURCE ASSESSMENT

    At this stage, the budget of the marketing campaign will be carefully thought out, costs will be allocated, and income will be analyzed. We will determine the budget range, which will give a clear picture of the potential of the business.

WHO NEEDS IT

Startups

A carefully developed marketing strategy is a necessary element for any startup. Today, effective promotion of goods and services requires new technologies and non-standard advertising.

Corporate business

If you have set a goal to build a comprehensive business, grow your private practice into a stable and profitable system, and improve your performance, then digital marketing is exactly what you need.

WHO WE ARE

Sparkle Promo is a division of the full-cycle digital agency Sparkle Design, which was founded in 1999. Sparkle Promo specializes in the development of a digital strategy for companies, their products and services, creates and optimizes business processes on the customer's side. We will prepare everything necessary for the successful launch of your product.

Our experience

Today, the agency's portfolio includes more than 100 completed projects. Our rules are an individual approach to each client, non-standard marketing solutions and maximum effectiveness of ideas.

Research

We carry out research of varying complexity in a wide range of subject areas. In particular, we conduct in-depth research of a specific market and its segments. The combination of all these factors allows us not only to create a digital strategy, but also to reasonably prove its effectiveness.

The complexity of the approach

We know how to ensure success not only from the point of view of marketing strategy, but also from the point of view of integrated product development. This enables us to better understand business needs and find solutions for their effective satisfaction.
>100

successful projects

90%

implemented strategies

5

years on the market

100

awards in specialized competitions and ratings

Alexander Demidov

CEO & FOUNDER

For me, the opinion of Sparkle Promo customers is the most important factor. Each client has their own approach, you are unique and special to us. My team and I have been providing services in the field of marketing strategy for over 5 years and have 25 years of experience in the field of development. We know exactly what results you want to achieve. We will help you with this!

CASES

BookSpaHotel

Development of a digital marketing strategy for bookspahotel.com

Increase in monthly visits by

+24.5%

More details

ProCardApp

Development of a digital marketing strategy for the ProCardApp

Determination of underestimated market volume

More details

AdaVong

Development of a digital marketing strategy for the AdaVong

Separation of niche product direction

More details
Learn more about our works

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