Determination of underestimated market volume

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Marketing strategy for

ProCardApp

Service for creating digital business cards

The main task

Development of a digital marketing strategy for the company. Analysis of the functional development of applications aimed at creating and distributing digital business cards. Create a map of the use of digital tools for the implementation of the strategy.

Goals

  • Determine the target audience and their preferences;
  • Suggest growth zones;
  • Plan the use of effective digital tools.

Hypothesis

We assumed that our client did not cover the entire market of users due to the fact that the target audience was incorrectly defined, so we conducted a market analysis, divided users into categories and selected tools to properly attract them.

The main task

Development of a digital marketing strategy for the company. Analysis of the functional development of applications aimed at creating and distributing digital business cards. Create a map of the use of digital tools for the implementation of the strategy.

Goals

  • Determine the target audience and their preferences;
  • Suggest growth zones;
  • Plan the use of effective digital tools.

Hypothesis

We assumed that our client did not cover the entire market of users due to the fact that the target audience was incorrectly defined, so we conducted a market analysis, divided users into categories and selected tools to properly attract them.

STAGES OF CREATING A MARKETING STRATEGY

  • 1

  • 2

  • 3

  • 4

  • 5

  • Stage 1

    MARKET ANALYSIS

    Conducted the market analysis necessary to determine the potential growth or decline of the DBC market, user demand and its features.

  • Stage 2

    SEGMENTATION

    After conducting the market analysis, it was divided into segments for a better understanding of the target audience and methods of their attraction.

  • Stage 3

    ANALYSIS OF COMPETITORS

    By conducting a competitor analysis, we formed a vision of the number of similar products, their popularity and prevalence. We determined the behavior of competitors on the market and their methods of attracting the audience.

  • Stage 4

    POSITIONING

    We proposed the correct positioning for the client's application, with the aim of creating a positive impression of the product in the user and in order to take a stable place in the market.

  • Stage 5

    ANALYSIS OF TRENDS

    Based on the analysis of market trends, competitors and consumer expectations, as well as the development opportunities we found, we separated the basic average functions of the DBC application

The results

We determined the correct positioning for the audience, found growth points, introduced new work-flow and user-flow. New functionalities for working with the customer's application are proposed, which will make them killer features, help to separate from competitors and attract more users. We planned a roadmap for the development of the project and methods of using digital tools for its promotion.

Contact us

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