+24.5%

Increase in monthly visiting

from 9,873 to 12,266 sessions
lamp

Мarketing strategy for

BookSpaHotel

Online booking of sanatoriums and hotels with spa treatment

The main task

The client covers the elderly population. The target group is the Russian-speaking audience. Product promotion should be aimed at attracting an audience that is interested in this type of service. We need to make sure we're targeting the right demographic.

Goals

  • Increasing site conversion;
  • Formation of a core of regular customers;
  • Focusing on broad queries, performance queries and branded traffic;
  • Attraction of additional customers.

Hypothesis

We assumed that the customer does not cover the entire target audience of older people, so we conducted research on the target audience.

The main task

The client covers the elderly population. The target group is the Russian-speaking audience. Product promotion should be aimed at attracting an audience that is interested in this type of service. We need to make sure we're targeting the right demographic.

Goals

  • Increasing site conversion;
  • Formation of a core of regular customers;
  • Focusing on broad queries, performance queries and branded traffic;
  • Attraction of additional customers.

Hypothesis

We assumed that the customer does not cover the entire target audience of older people, so we conducted research on the target audience.

STAGES OF CREATING A MARKETING STRATEGY

  • 1

  • 2

  • 3

  • 4

  • 5

  • Stage 1

    MARKET ANALYSIS

    We determined how profitable the chosen line of business is. We analyzed the demand for this type of service. The task at this stage is to answer a number of questions, the most important of which are: 1. Is the potential audience interested in this type of service, are they looking for similar services on the Internet; 2. What features are characteristic of such demand (seasonality, region, etc.).

  • Stage 2

    SEGMENTATION

    After conducting a market analysis, we divided it into segments for a better understanding of the target audience and methods of attracting it. We received answers to important questions about the audience's interest in this type of service and factors that affect demand among the target audience.

  • Stage 3

    SWOT ANALYSIS

    We examined the advantages, disadvantages, opportunities and threats. This gave us a vision of how to build a promotion strategy for this type of service. Brand positioning was created.

  • Stage 4

    DIGITAL PROMOTION

    We formed goals and necessary steps, and also developed a strategy for the digital promotion of the project with the help of the necessary tools.

  • Stage 5

    DIGITAL SALES

    As part of the development of integration into the digital sales strategy, taking into account the main groups of consumers, we have created several scenarios of a sales surge.

The results

Our marketing strategy increased sales by 18%. This is the result of identifying a new target audience and developing a new sales funnel for it. We also offered a nice bonus in the form of an event gift. This approach has proven itself effectively, because thanks to it, it was possible to build communication on the site.

TOP3

in AppStore & Google Play

24%

Retention

84%

Satisfied users

+18%

Sales on the site

Contact us

+380